Real talk: the value of your engagement ring says nothing about the value of your relationship. Besides, aren't diamonds overrated? Rustic and Main's target market of soon-to-be newlyweds is unconventional enough to reject the idea of breaking the bank for diamonds and gold, but not so unconventional that they want to abandon the tradition of wedding rings completely. With Rustic and Main, there's no need to sacrifice beauty for affordability. The artistry of these handcrafted wedding rings and the stories embedded within their historic materials speak for themselves. This campaign uses close-up photography to capture the product details and straight-shooting headlines to argue that less is more.
Made at SMU
Creative: Sophie Vos
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Featured on Ads of the World Student
