For ConExpo 2023 in Vegas, I worked with our motion graphics team to develop two 3D billboards that would convey the power of John Deere construction equipment. This project was exciting because we had room to play with concepts outside of our ongoing "Never Idle" campaign and have fun with some Vegas themes. Paying special attention to the colors and textures, we capitalized on the 3D aspect of breaking the frame to create stunning visuals that pay off from multiple vantage points.
Made at EP+Co.
Art Director: Sophie Vos
Copywriter: Will Horn
Creative Director: Scott Spooner, Cory Schearer
Director of Motion Graphics: Mike Guastaferro
Just look at that crispy texture!!
For John Deere's yearly Spring Training event, the construction event that brings together dealers, employees, and sales reps from all over the country, we partnered with a local brewery to create these construction equipment-themed beer cans. Participants got to enjoy 3 different "Tier Beers," where each can represents a different machine and beer. Our design team finessed the cans, and I helped refine the shot list and edited selects.
Made at EP+Co.
Art Director: Sophie Vos, Adrian Meadows
Copywriter: Will Horn
Creative Director: Scott Spooner, Jivan Davé
Director of Photography: Seth Hunt
