For the new product launch of Elmer's Squishies, our challenge was packing all the necessary information into one spot. How do we explain that Squishies are toys, collectible characters, fun to play with, a craft, and how to make them all in 30 seconds? When in doubt, sing it out! We developed custom animations, music, and lyrics that will get stuck on repeat in the minds of kids and parents.
Made at EP+Co.
Art Director: Sophie Vos
Copywriter: Will Horn
Creative Director: Lance Ford
