The BIPI is the first of its kind, so the concepting for this web design project required a lot of creativity. The site quantifies a brand's commitment to multiculturalism through a calculated BIPI score and allows users to search the score of over 5000 brands. The main goal was to visualize this data in a powerful way with a secondary goal of directing users to LERMA to continue the conversation. More detailed notes on my design process and decisions below.
Made at LERMA
Art Direction, Copywriting, Typography & Data Visualization: Sophie Vos
Associate Creative Director: Andrés de la Casa Huertas
Press:
