Web Scroll-Through
The BIPI is the first of its kind, so the concepting for this web design project required originality. The site quantifies a brand's commitment to multiculturalism through a calculated BIPI score and allows users to search the score of over 5000 brands. The main goal was to visualize this data in a powerful way with a secondary goal of directing users to lermaagency.com to continue the conversation. More detailed notes on my design process and decisions below.
Press: Article in AdAge
Made at LERMA/
