HelloFresh

Nowadays it feels like there are a million ways to get food delivered to your home. So how does a meal delivery company with a surplus of eerily similar competitors make their mark? I realized the name of the game was just that - the name. So say "Hello" to HelloFresh and say "Goodbye" to the rest! To keep a clean, fresh image we created original illustrations for this campaign rather than using real photos of our competitors' unappetizing alternatives.​