Ken Griffey Jr., Mike Piazza, and Randy Johnson
3 MLB Hall of Famers walk into a bar.........to celebrate 150 years of Budweiser and baseball!
In 2026 we did something the brand had never done before: bring all the partner players together. Our goal was to capture the banter that happens over a beer and pump out some major nostalgia and baseball memories for the fans. So we decked out a bar in vintage Budweiser and baseball memorabilia, served up the cold Buds, and let the Hall of Famers do their thing.
It was important to me that the bar setting feel real, as if the players were casually meeting up for beers after hours. The retro sports bar did a lot of work for us as it (1) was a natural setting for the product and branding (2) created a relaxed environment for the partner players to loosen up and get talking and (3) it just looks cool doesn't it?
It worked like a charm: this campaign had the #1 most social mentions and impressions in Budweiser brand history.
Below is a selection of social content and stills I art-directed:
Newlywed Game
All-Star Bartender Challenge
Father's Day Dad Jokes
Disposables
Made at draftLine, in-house @Anheuser-Busch
