3D Launch Video
In honor of 150 years of Budweiser and baseball, Budweiser rolled out promotional cans with custom, vintage-style illustrations for each partner MLB team. My team's job was to make exciting launch content for social, PR, digital, and ecomm.
For the launch video itself, I led the production of the 3D video through concepting, storyboarding, and collaborative work sessions with our motion graphics team. I also led the art direction of the can shoot in a bar setting, where we focused on the personalized details on each team can. Don't they look deliciously ice-cold?
Aaaaaaaaand now I'm craving a hot dog.
Dodgers v Giants on film
Bucket of Buds
Dodgers 12oz
Astros 12oz
Astros detail
Cardinals 12oz
Astros 25oz
Cardinals detail
Rangers 12oz
Diamondbacks 25oz
Diamondbacks detail
Diamondbacks 12oz
Cardinals 25oz
Made at draftLine, in-house @Anheuser-Busch
