3D Launch Video
In honor of 150 years of Budweiser and baseball, Budweiser rolled out promotional cans with custom, vintage-style illustrations for each of our partner MLB teams. My team's job was to launch these suckers into the stratosphere.
For the launch video itself, I led the production of the 3D video through concepting, storyboarding, and collaborative work sessions with our motion graphics team. I also led the art direction of the can shoot in a bar, where we wanted to focus on the personalized details on each team can, and of course make them look deliciously ice-cold.
Aaaaaaaaand now I'm craving a hot dog.
Shot on film
Ice-cold Buds
Dodgers 12oz
Astros 12oz
Astros detail
Cardinals 12oz
Astros 25oz
Cardinals detail
Rangers 12oz
Diamondbacks 25oz
Diamondbacks detail
Diamondbacks 12oz
Cardinals 25oz
Made at draftLine, in-house @Anheuser-Busch
